4.2/5 (see what 73 people said)

Spagyric Phytovitamin Tonic Hair Care

from $14.36

A potent vitamin and nutrient concentrate made from spagyrically processed herbs that restores your scalp's ideal oil balance. This alcohol-free, synthetic-free tonic normalizes sebum production, moisturizing dry scalps and calming oily ones, often reducing the need for daily washing. Use 2-4 times per week for nourished and naturally vibrant hair.

  • Intelligently Balances Scalp Oil Production — Spagyrically processed herbs normalize both dry and oily conditions
  • Revitalizes Follicles & Supports Hair Strength — Gotu Kola and Echinacea enhance circulation. Nettle and Burdock deliver vitamins and fatty acids to maintain hair density
  • Protects & Repairs Without Buildup — Horse Chestnut, Neem, and Horsetail fortify hair with silica and antioxidants

Step 1: Choose Subscription

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One Time Purchase

$15.95

Step 2: Complete Your Color-Safe Hair Care Routine (Optional)

Botanical-based, cruelty-free products restore texture & shine

After Color Treatment

After Color Treatment

$7.00
Echinacea Herbacreme Conditioner

Echinacea Herbacreme Conditioner

$15.95
Gel Developer

Gel Developer

$5.00
Hair Serum

Hair Serum

$12.95
Rejuvennis Shampoo

Rejuvennis Shampoo

$10.95
  • 30-Day Happiness Promise

  • No Ammonia or Resorcinol

  • Botanical-Rich Shine

"I love this product as well as the conditioner and the hair color. I have sensitivity to many shampoos and products, but not this one. Leaves my hair shiny, soft and full of body. I’ve tried other natural hair care products but always come back to this one.”

K Montgomery, Verified Buyer
How To Use
 

Apply to clean, dry hair. Place a small amount of Phytovitamin Tonic into the cupped palm of your hand. Using other hand, dip fingertips into Phytovitamin Tonic and massage fingertips into your scalp. Repeat until scalp area has been treated. Use any remaining product by pressing and rubbing hands together. Pull hands through your hair. Do not rinse out.

Ingredients List
 

Spagyrically processed burdock, nettle leaf, nettle mother tincture, horse chestnut, gotu kola, marshmallow, burdock seed oil, echinacea, lavender extract, neem seed oil, yarrow, horsetail, essential oil of rose, burdock leaf, plant mineral extract, neem bark oil.

Shipping & Returns
 

Shipping 

Orders $50+ ship free within the continental U.S. Orders under $50 have a flat rate of $5.00. We ship via USPS, UPS, FedEx, DHL, or OnTrac (our choice). Most orders arrive in 1-4 business days after processing (1-2 business days). We ship Monday-Friday, excluding U.S. holidays.

For Alaska, Hawaii, U.S. territories, and APO/FPO addresses, flat rate shipping is $15.00.

For international or expedited shipping, call us at 800-784-8212 or email orders@herbaceuticals.biz.

Returns 

30 Day Happiness Guarantee: If you've used your Naturcolor and are dissatisfied, please contact us within 30 days, and we'll make it right.

Unopened and unused products can be returned within 90 days with original proof of purchase for a refund. Send returns to:

Herbaceuticals, Inc. 35 Executive Ct. Napa, CA 94558

Questions? Call 800-784-8212 or email orders@herbaceuticals.biz

Free Shipping on Orders Over $50
No Ammonia, Resorcinol or Parabens
Handcrafted in the USA with Fine Pigments from Italy
30-Day Happiness Guarantee
Free Shipping on Orders Over $50 No Ammonia, Resorcinol or Parabens Handcrafted in the USA with Fine Pigments from Italy 30-Day Happiness Guarantee
Free Shipping on Orders Over $50 No Ammonia, Resorcinol or Parabens Handcrafted in the USA with Fine Pigments from Italy 30-Day Happiness Guarantee
Free Shipping on Orders Over $50 No Ammonia, Resorcinol or Parabens Handcrafted in the USA with Fine Pigments from Italy 30-Day Happiness Guarantee

The Naturcolor Transformation

A hair coloring process that works with your hair's natural character to build beautiful, dimensional color.

Cleanse & Prepare
1

Cleanse & Prepare

Our proprietary low-chemical blend gently prepares each strand to receive color, using minimal hydrogen peroxide instead of harsh ammonia.

Infuse with Botanicals
2

Infuse with Botanicals

Fine Italian pigments are gently deposited, fully covering gray hairs, while botanical extracts nourish the hair for deep, lasting color and superior conditioning.

Vibrant, Lasting Finish
3

Vibrant, Lasting Finish

The cuticle closes naturally, locking in professional-grade color that feels soft, shiny, and healthy – not stripped or damaged.

4.2/5 trusted by thousands of women
Take the 2-Min Color Quiz

Powered by Botanical Ingredients

Our formulas are enriched with plant-based extracts carefully selected to nourish, strengthen, and protect your hair while delivering beautiful color.

Burdock Extract

Soothes scalp issues, strengthens hair, reduces breakage, and promotes growth by improving scalp circulation and follicle health with rich antioxidants, vitamins B & C, iron, zinc, and magnesium.

Gotu Kola Oil 

Rich in nutrients that strengthen follicles, boost collagen, improve scalp circulation, and fight inflammation. It contains triterpenoids and antioxidants to help deliver nutrients, stimulate hair growth, and protect against damage.

Nettle Extract 

Contains vitamins, minerals, antioxidants, and compounds that nourish follicles, improve scalp circulation, reduce inflammation, and potentially block DHT to help with hair thinning, growth, and scalp health..

Sage Extract 

Has antioxidant, anti-inflammatory, and antimicrobial properties. It helps to revitalize dry hair and balance scalp oil, reducing dandruff, soothing irritation, strengthening roots, adding shine, and potentially slowing thinning.

Hops Extract 

Strengthens roots, reduces hair loss, soothes dandruff, balances scalp oil, adds shine, and improves scalp circulation due to its rich polyphenols, essential oils, and antimicrobial compounds, promoting healthier, fuller, and more vibrant hair.

Soy Oil 

Moisturizes, conditions, and protects, thanks to its fatty acids, vitamins, and antioxidants that strengthen hair, add shine, reduce frizz, and help with dryness and damage. It retains moisture, strengthens hair fibers, and promotes softer, shinier hair.

Lecithin 

Rich in fatty acids and B vitamins (choline, inositol) that support hair health and structure, making it ideal for improving texture and restoring the hair's protective barrier. It's a powerful moisturizer, emollient, and emulsifier that nourishes, hydrates, smooths, and protects hair.

Coconut Oil 

Deeply moisturizes, reduces protein loss, and strengthens the hair shaft, making it a nourishing addition to color care routines. Its lauric acid penetrates hair, locking in moisture and nutrients, making hair softer, shinier, and less prone to breakage.

Oleic Acid 

Moisturizes, strengthens, and protects hair fibers, reducing damage from chemical processes and external aggressors. It helps repair the hair's cuticle, adds shine, and prevents dryness.

Chamomile Extract 

Adds natural sheen, and its anti-inflammatory properties help calm irritation, itchiness, and sensitive scalps, making it great for sensitive users. It conditions hair, improving softness and manageability.

Bilberry Extract 

Has potent antioxidants (anthocyanins) that protect against damage, nourish the scalp, add shine, and potentially boost vibrancy, making hair healthier and more resilient.

Lavender Extract 

Conditions, soothes the scalp, protects treated hair, adds shine, and potentially helps with hair thinning thanks to its calming, hydrating, and antioxidant properties. It improves the overall condition of colored hair, offering benefits like reduced frizz and scalp health.

Color That Cares For You

Everything you need for beautiful, lasting results – with minimal harsh chemicals.

True Permanent Color

Deep, lasting gray coverage you can count on – without resorting to harsh, traditional dyes.

No Toxic Fumes

Completely ammonia-free means no irritating smell and a comfortable coloring process.

Complete Customization

Our 31 shades can be easily blended, allowing you to create a unique and personalized hue.

Health-Focused

Ammonia- and resorcinol-free botanical-based formulation protects your scalp and hair.

Ethically Produced

Proudly cruelty-free, made with the highest quality Italian pigments and purposeful botanicals.

Colorful Stories from Happy Customers

See why thousands have made the switch to gentle, more natural hair dye.

Lynn

Rich, natural-looking color! No strong odor. Makes your hair feel soft and thick. I will be buying again!

Lynn, United States
Anonymous

"I never leave reviews. Never. I mean, who has the time? But this….is special. The shine from this color is blinding. Students who wouldn’t notice if I lost an arm said today, “Your hair is so shiny!”… It’s gorgeous."

Anonymous, United States
Christine

"I love your products! We started using Naturcolor during Covid and never stopped as I love it! People think it’s natural, which is the highest compliment. Shiny and well conditioned beautiful colored hair!"

Christine, Westminster, CO
Lisa

“I started using 10C and love the gentle and soothing ingredients on my scalp. I am sensitive to chemicals and feel at ease using your products. I’m extremely satisfied after my first root touch up!”

Lisa, Saco, ME
Barrett

“This is a quality brand of hair color. It is gentle and easy to use. Doesn't contain the harsh chemicals of well known retail brands... No harsh smell.... very natural looking, not stark and fake like other brands that I've used. I even mix colors for a better color result. Leaves hair soft, not stiff. ”

Barrett, United States
Magdalene

"I'm writing this review because I want the world to know and for this company to never go out of business because I would be devastated. I have been using this hair color (6C and 5C) for 8 years now. I love how gentle it is and doesn't feel loaded with chemicals… It never makes my hair dry, brittle and damaged. It is the absolute BEST!"

Magdalene, United States
Marmi

"I really wanted to… try to eliminate harsh chemicals… There is no odor except for a slight pleasant smell… It does not stain your skin or sink etc… My hair ended up being a soft blond with some natural highlights and… is soft and shinier now , which was a nice surprise."

Marmi, United States
Sisu

“The shades are lovely and I always get compliments on how great my hair looks. I will keep ordering over & over.”

Sisu, Studio City, CA
Jo

“Really loving this, color is so pretty, no strong odor, gel feels so healthy and also have 2 applications in one box, wow. Best results ever.

Jo, Peoria, AZ
Lynn

Rich, natural-looking color! No strong odor. Makes your hair feel soft and thick. I will be buying again!

Lynn, United States
Anonymous

"I never leave reviews. Never. I mean, who has the time? But this….is special. The shine from this color is blinding. Students who wouldn’t notice if I lost an arm said today, “Your hair is so shiny!”… It’s gorgeous."

Anonymous, United States
Christine

"I love your products! We started using Naturcolor during Covid and never stopped as I love it! People think it’s natural, which is the highest compliment. Shiny and well conditioned beautiful colored hair!"

Christine, Westminster, CO
Lisa

“I started using 10C and love the gentle and soothing ingredients on my scalp. I am sensitive to chemicals and feel at ease using your products. I’m extremely satisfied after my first root touch up!”

Lisa, Saco, ME
Barrett

“This is a quality brand of hair color. It is gentle and easy to use. Doesn't contain the harsh chemicals of well known retail brands... No harsh smell.... very natural looking, not stark and fake like other brands that I've used. I even mix colors for a better color result. Leaves hair soft, not stiff. ”

Barrett, United States
Magdalene

"I'm writing this review because I want the world to know and for this company to never go out of business because I would be devastated. I have been using this hair color (6C and 5C) for 8 years now. I love how gentle it is and doesn't feel loaded with chemicals… It never makes my hair dry, brittle and damaged. It is the absolute BEST!"

Magdalene, United States
Marmi

"I really wanted to… try to eliminate harsh chemicals… There is no odor except for a slight pleasant smell… It does not stain your skin or sink etc… My hair ended up being a soft blond with some natural highlights and… is soft and shinier now , which was a nice surprise."

Marmi, United States
Sisu

“The shades are lovely and I always get compliments on how great my hair looks. I will keep ordering over & over.”

Sisu, Studio City, CA
Jo

“Really loving this, color is so pretty, no strong odor, gel feels so healthy and also have 2 applications in one box, wow. Best results ever.

Jo, Peoria, AZ

We Do Things Differently

You deserve beautiful, permanent color that doesn't compromise your well-being. Here's what sets Naturcolor apart.

STANDARD Dyes
Free of Ammonia Fumes

Yes

Strong odor of harsh ammonia

Easy Touch-Ups

Neat & simple

Messy & tricky

Resorcinol-Free

Yes

Contain this irritant and endocrine disruptor

Made in the USA

Yes

Rarely

Botanical Based

Richly-infused

No

Always Cruelty-Free

Yes

No

Handcrafted in Small Batches

Yes

Mass-Produced

Maintains Natural Color Variation

Yes

Rarely/Never

Minimal Hydrogen Peroxide

3% buffered H2O2

5-15% levels cause dryness

Frequently Asked
Questions

Need more info? Find it here.

Does Naturcolor really cover 100% of gray hair?

Yes. Naturcolor is a permanent color formulated to deliver complete coverage on all of your gray hair, whether you have a few strands or a full head of gray. For best results, choose a shade from our Natural (N) series – these are specifically designed with the strongest pigments for gray coverage. You can also blend N series shades with our other color families (Ash, Mahogany, Copper, or Golden) to create custom tones while maintaining full coverage. We recommend following the application instructions that come in every box precisely for the best results.

Is Naturcolor truly "natural" if it's permanent?

Naturcolor uses a botanical-based formula that's as low in chemicals as permanent color can be while still delivering lasting results. Our conscious formulation has succeeded in completely eliminating harsh ammonia and resorcinol. Yet we maintain minimal 3% peroxide content to gently open the hair cuticle, plus a handful of other chemicals at lower-than-usual concentrations to ensure permanence.

We've also enhanced our superior Italian pigments with a blend of botanicals that nourish and strengthen your hair. So while we can't claim to be 100% natural, we can promise we're the gentlest permanent color option available.

How long does the color last?

Naturcolor is permanent, so the color won't wash out. You'll typically need to recolor every 4-6 weeks as your natural hair grows in, depending on how quickly your hair grows and how noticeable the roots are to you. The vibrancy of your color can be retained longer by using shampoos and conditioners specifically formulated for color-treated hair, avoiding products with harsh sulfates, and minimizing exposure to chlorine and excessive sun.

How do I choose the right shade for me?

The easiest way is to take our 2-minute Hair Color Finder Quiz – it analyzes your current dyed or natural hair color, desired results, and coverage needs to recommend your perfect shade or custom blend. You can also call our color specialists at 800-784-8212 for personalized guidance.

Here are a few quick tips:

  • If you're covering gray, start with our Natural (N) series, which has the strongest pigments for full coverage.
  • Due to limited chemical content, you can't drastically lighten hair with Naturcolor – subtle lightening of 1-2 shades is possible with multiple applications.
  • Want to add warmth, coolness, or custom tones? Our specialists can guide you through easy blending with our Ash, Mahogany, Copper, or Golden series.
Can I use Naturcolor if I have sensitive skin/scalp?

Naturcolor was actually created by our founder because she couldn't tolerate conventional dyes. Our ultra-low chemical formula is free from ammonia, resorcinol, and parabens – common irritants found in traditional, less natural hair dyes – which significantly reduces the risk of allergic reactions and scalp irritation. Many of our customers switched to Naturcolor specifically because of sensitivities to other products. 

That said, everyone's skin is different, so we always recommend performing a patch test 48 hours before your first application (and before each subsequent use) to make sure the formula works well with your individual chemistry.

Create the Ideal Blend for the Coverage You Need

Combine your chosen shade with any N-Series color to create your perfect natural look and ensure full gray coverage.

Ready for Rich, Natural Looking Color?

  • Gentle Formula: Lower in chemicals; no ammonia or resorcinol.

  • Blends Beautifully: Use alone for a natural-looking chestnut tint or mix for a custom shade

  • Ships Fast & Free: Free shipping on orders $50+. Arrives in 1-5 business days.

get mine now

“The color is soft and natural looking and easy to use. Since I started using it I keep getting spontaneous compliments from both friends and complete strangers on how much they like my hair color— really remarkable. ”

JSL, New York, NY