Browse our collection of 31 natural-looking shades spanning blacks, brunettes, reds, and blondes with a full line of Natural (N) series dyes to cover gray. Each color can be used alone or blended to create your custom shade.
Never again wait for an appointment or spend too much time or money to get the results you want when you want them. Our simple, gentle process transforms coloring at home from chore to self-care moment, ensuring vibrant, beautiful hair and personal well-being go hand in hand.
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Colorful Stories from Happy Customers
See why thousands have made the switch to gentle, more natural hair dye.
"This natural product was gentle on my hair and scalp while giving my fine hair greater body. The color 10N is almost like my natural platinum color so I was very pleased."
Dorothy, Asheville, NC
"I decided to pull the trigger and buy [Naturcolor] since I liked the list of ingredients which were mostly herbal based and not a 100% chemical cocktail like many... it is very natural looking and left my hair feeling soft....It covered all of my greys [and] I have enough left over for 2 more treatments. I will certainly be buying it again and would highly recommend."
Verified Buyer, United States
"This hair dye is superb! After testing numerous hair color products on the market this is by far the best for the individuals with sensitive skin. I can't thank enough this company for coming up with No Ammonia Resorcinol or Parabens formula"
Di, South Euclid, OH
"My hair is super damaged from years of trying for a very cool-ash blonde. Seems no matter how much I’ve spent at fancy salons, the color looks great for a week or two, at most, and then it turns very brassy… This particular cool-dark blonde really neutralized the orangey color I hate so much! I have also been really surprised and pleased with how long the color has lasted... My hair feels healthier already."
Gina, United States
"I decided to try this brand bc I want to avoid as much chemicals as I can, plus professionally dyed hair is SO expensive! I love that this dye does not have a strong overwhelming odor!! It was easy to apply, and I was worried 1 box wasn’t going to be enough. Turned out to be plenty! The color is even and after 2 weeks it still looks vibrant."
Kimchi, SD
You don’t have to mix the entire amount, you can use this box twice if you're just doing a touch up. That makes this ”very economical.” It works well and is permanent, so you just touch it up when your hair grows out. ”No smell and it's easy to use.”
Ellen, United States
“I LOVE this hair color brand and will use nothing else!”
Eileen, San Jose, CA
“I've been using this product for quite some time. It gives natural highlights, not a flat color. The live customer service in Napa, CA is outstanding if you ever need assistance.”
A.S., United States
“My favorite hair color is Burdock 4N. I’ve been using it for fifteen years! Thanks for your wonderful products”
Teal, United States
Frequently Asked
Questions
Need more info? Find it here.
Does Naturcolor really cover 100% of gray hair?
Yes. Naturcolor is a permanent color formulated to deliver complete coverage on all of your gray hair, whether you have a few strands or a full head of gray. For best results, choose a shade from our Natural (N) series – these are specifically designed with the strongest pigments for gray coverage. You can also blend N series shades with our other color families (Ash, Mahogany, Copper, or Golden) to create custom tones while maintaining full coverage. We recommend following the application instructions that come in every box precisely for the best results.
Is Naturcolor truly "natural" if it's permanent?
Naturcolor uses a botanical-based formula that's as low in chemicals as permanent color can be while still delivering lasting results. Our conscious formulation has succeeded in completely eliminating harsh ammonia and resorcinol. Yet we maintain minimal 3% peroxide content to gently open the hair cuticle, plus a handful of other chemicals at lower-than-usual concentrations to ensure permanence.
We've also enhanced our superior Italian pigments with a blend of botanicals that nourish and strengthen your hair. So while we can't claim to be 100% natural, we can promise we're the gentlest permanent color option available.
How long does the color last?
Naturcolor is permanent, so the color won't wash out. You'll typically need to recolor every 4-6 weeks as your natural hair grows in, depending on how quickly your hair grows and how noticeable the roots are to you. The vibrancy of your color can be retained longer by using shampoos and conditioners specifically formulated for color-treated hair, avoiding products with harsh sulfates, and minimizing exposure to chlorine and excessive sun.
How do I choose the right shade for me?
The easiest way is to take our 2-minute Hair Color Finder Quiz – it analyzes your current dyed or natural hair color, desired results, and coverage needs to recommend your perfect shade or custom blend. You can also call our color specialists at 800-784-8212 for personalized guidance.
Here are a few quick tips:
- If you're covering gray, start with our Natural (N) series, which has the strongest pigments for full coverage.
- Due to limited chemical content, you can't drastically lighten hair with Naturcolor – subtle lightening of 1-2 shades is possible with multiple applications.
- Want to add warmth, coolness, or custom tones? Our specialists can guide you through easy blending with our Ash, Mahogany, Copper, or Golden series.
Can I use Naturcolor if I have sensitive skin/scalp?
Naturcolor was actually created by our founder because she couldn't tolerate conventional dyes. Our ultra-low chemical formula is free from ammonia, resorcinol, and parabens – common irritants found in traditional, less natural hair dyes – which significantly reduces the risk of allergic reactions and scalp irritation. Many of our customers switched to Naturcolor specifically because of sensitivities to other products.
That said, everyone's skin is different, so we always recommend performing a patch test 48 hours before your first application (and before each subsequent use) to make sure the formula works well with your individual chemistry.
No resorcinol or ammonia
Beautiful, natural-looking color guaranteed
Easy to maintain so you always look your best
Dorothy, Asheville, NC
Kathy,
Laguna Woods, CA