Before You Begin
Read through these instructions completely before starting. Following them precisely ensures safe application and beautiful, long-lasting color.
If you have any questions or concerns, call our Technical Hotline at 800-784-8212. Our color specialists are available Monday through Friday, 8am–5pm Pacific Standard Time.
How to Apply Naturcolor
Undyed Head & Facial Hair
Full Color Refresh
Root Only Touch-Up
After-Care & Maintenance Tips
Proper after-care keeps your color vibrant, shiny, and long-lasting. Follow these simple but effective guidelines to maintain beautiful results.
Colorful Stories from Happy Customers
See why thousands have made the switch to gentle, more natural hair dye.
"I get compliments on my hair constantly…Even a hair colorist who works for [a high end salon] approached me in a grocery store to compliment my hair and asked what I use to have it in such great condition! And he raved about the color, too!"
Rebecca, Silver Spring, MD
"Hope they never stop selling this item. Been using it for years. Nothing compares."
Carol, Manchester Township, NJ
"I’ve been using this product for many years. It’s great! No smell of ammonia, covers grey well. I get a lot of compliments!"
Laura, Savannah, GA
“I've been using Naturcolor to cover gray for years. Once in a while I get a salon color, but it never turns out as silky or natural-looking as Naturcolor. It actually improves hair texture instead of damaging it as harsh chemicals do.”
Gail, United States
"Love this hair color! I actually mix colors to get the shade I want, depending on time of year and my mood. Very gentle, easy to apply and great natural looking color. Covers my grey well. My natural highlights show through a bit also. I Recommend it!"
Dawn, Peoria, AZ
“I dyed my hair today with this, and I really loved the outcome. It totally covered my gray, it smells lovely, my scalp doesn't itch and it's made with natural ingredients. The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.”
Tam, West Palm Beach, FL
"My hair was getting unhealthy, dry and more split ends from even the professional products I was using to dye it as I have an esthetician’s license and can buy the salon quality stuff... this has been the perfect product to cover all my grays while giving me a perfect gorgeous color. It has zero scent, no harsh ammonia… Color lasts a long time and many washes. Love this product and don’t intend on ever switching back :)"
Katie, United States
"My favorite hair color is 7M, Cinnamon blonde. I have been a loyal customer and used your shampoo / conditioner exclusively for 5 years now, my hair loves it!"
Sarah, Sedona, AZ
No resorcinol or ammonia
Beautiful, natural-looking color guaranteed
Easy to maintain so you always look your best
Rebecca, Silver Spring, MD
Elizabeth,
Las Vegas, NV