After Color Treatment Hair Care
A uniquely mild, color-safe shampoo that removes excess color after using Naturcolor, preventing staining while preserving results. More rinse aid than traditional shampoo, it's enriched with Horse Chestnut Extract and Panthenol for clean, vibrant hair. Available in 4oz, 8oz, and 16oz bottles after becoming a fan favorite.
Step 1: Choose Size
4oz
$7.00
8oz
$14.00
16oz
$25.95
Step 2: Choose Subscription
Subscribe & Save
- Pause, change or cancel at any time.
- Ensure you never run out.
- Always get the best price.
One Time Purchase
Step 3: Complete Your Color-Safe Hair Care Routine (Optional)
Botanical-based, cruelty-free products restore texture & shine
30-Day Happiness Promise
No Ammonia or Resorcinol
Botanical-Rich Shine
"I love this product as well as the conditioner and the hair color. I have sensitivity to many shampoos and products, but not this one. Leaves my hair shiny, soft and full of body. I’ve tried other natural hair care products but always come back to this one.”
K Montgomery, Verified Buyer
How To Use
Ingredients List
Shipping & Returns
Shipping
Orders $50+ ship free within the continental U.S. Orders under $50 have a flat rate of $5.00. We ship via USPS, UPS, FedEx, DHL, or OnTrac (our choice). Most orders arrive in 1-4 business days after processing (1-2 business days). We ship Monday-Friday, excluding U.S. holidays.
For Alaska, Hawaii, U.S. territories, and APO/FPO addresses, flat rate shipping is $15.00.
For international or expedited shipping, call us at 800-784-8212 or email orders@herbaceuticals.biz.
Returns
30 Day Happiness Guarantee: If you've used your Naturcolor and are dissatisfied, please contact us within 30 days, and we'll make it right.
Unopened and unused products can be returned within 90 days with original proof of purchase for a refund. Send returns to:
Herbaceuticals, Inc. 35 Executive Ct. Napa, CA 94558
Questions? Call 800-784-8212 or email orders@herbaceuticals.biz
The Naturcolor Transformation
A hair coloring process that works with your hair's natural character to build beautiful, dimensional color.
Cleanse & Prepare
Our proprietary low-chemical blend gently prepares each strand to receive color, using minimal hydrogen peroxide instead of harsh ammonia.
Infuse with Botanicals
Fine Italian pigments are gently deposited, fully covering gray hairs, while botanical extracts nourish the hair for deep, lasting color and superior conditioning.
Vibrant, Lasting Finish
The cuticle closes naturally, locking in professional-grade color that feels soft, shiny, and healthy – not stripped or damaged.
Powered by Botanical Ingredients
Our formulas are enriched with plant-based extracts carefully selected to nourish, strengthen, and protect your hair while delivering beautiful color.
Color That Cares For You
Everything you need for beautiful, lasting results – with minimal harsh chemicals.
True Permanent Color
Deep, lasting gray coverage you can count on – without resorting to harsh, traditional dyes.
No Toxic Fumes
Completely ammonia-free means no irritating smell and a comfortable coloring process.
Complete Customization
Our 31 shades can be easily blended, allowing you to create a unique and personalized hue.
Health-Focused
Ammonia- and resorcinol-free botanical-based formulation protects your scalp and hair.
Ethically Produced
Proudly cruelty-free, made with the highest quality Italian pigments and purposeful botanicals.
Colorful Stories from Happy Customers
See why thousands have made the switch to gentle, more natural hair dye.
Rich, natural-looking color! No strong odor. Makes your hair feel soft and thick. I will be buying again!
Lynn, United States
"I never leave reviews. Never. I mean, who has the time? But this….is special. The shine from this color is blinding. Students who wouldn’t notice if I lost an arm said today, “Your hair is so shiny!”… It’s gorgeous."
Anonymous, United States
"I love your products! We started using Naturcolor during Covid and never stopped as I love it! People think it’s natural, which is the highest compliment. Shiny and well conditioned beautiful colored hair!"
Christine, Westminster, CO
“I started using 10C and love the gentle and soothing ingredients on my scalp. I am sensitive to chemicals and feel at ease using your products. I’m extremely satisfied after my first root touch up!”
Lisa, Saco, ME
“This is a quality brand of hair color. It is gentle and easy to use. Doesn't contain the harsh chemicals of well known retail brands... No harsh smell.... very natural looking, not stark and fake like other brands that I've used. I even mix colors for a better color result. Leaves hair soft, not stiff. ”
Barrett, United States
"I'm writing this review because I want the world to know and for this company to never go out of business because I would be devastated. I have been using this hair color (6C and 5C) for 8 years now. I love how gentle it is and doesn't feel loaded with chemicals… It never makes my hair dry, brittle and damaged. It is the absolute BEST!"
Magdalene, United States
"I really wanted to… try to eliminate harsh chemicals… There is no odor except for a slight pleasant smell… It does not stain your skin or sink etc… My hair ended up being a soft blond with some natural highlights and… is soft and shinier now , which was a nice surprise."
Marmi, United States
“The shades are lovely and I always get compliments on how great my hair looks. I will keep ordering over & over.”
Sisu, Studio City, CA
“Really loving this, color is so pretty, no strong odor, gel feels so healthy and also have 2 applications in one box, wow. Best results ever.”
Jo, Peoria, AZ
We Do Things Differently
You deserve beautiful, permanent color that doesn't compromise your well-being. Here's what sets Naturcolor apart.
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STANDARD Dyes | |
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| Free of Ammonia Fumes |
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| Easy Touch-Ups |
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| Resorcinol-Free |
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| Made in the USA |
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| Botanical Based |
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| Always Cruelty-Free |
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| Handcrafted in Small Batches |
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| Maintains Natural Color Variation |
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| Minimal Hydrogen Peroxide |
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Frequently Asked
Questions
Need more info? Find it here.
Does Naturcolor really cover 100% of gray hair?
Yes. Naturcolor is a permanent color formulated to deliver complete coverage on all of your gray hair, whether you have a few strands or a full head of gray. For best results, choose a shade from our Natural (N) series – these are specifically designed with the strongest pigments for gray coverage. You can also blend N series shades with our other color families (Ash, Mahogany, Copper, or Golden) to create custom tones while maintaining full coverage. We recommend following the application instructions that come in every box precisely for the best results.
Is Naturcolor truly "natural" if it's permanent?
Naturcolor uses a botanical-based formula that's as low in chemicals as permanent color can be while still delivering lasting results. Our conscious formulation has succeeded in completely eliminating harsh ammonia and resorcinol. Yet we maintain minimal 3% peroxide content to gently open the hair cuticle, plus a handful of other chemicals at lower-than-usual concentrations to ensure permanence.
We've also enhanced our superior Italian pigments with a blend of botanicals that nourish and strengthen your hair. So while we can't claim to be 100% natural, we can promise we're the gentlest permanent color option available.
How long does the color last?
Naturcolor is permanent, so the color won't wash out. You'll typically need to recolor every 4-6 weeks as your natural hair grows in, depending on how quickly your hair grows and how noticeable the roots are to you. The vibrancy of your color can be retained longer by using shampoos and conditioners specifically formulated for color-treated hair, avoiding products with harsh sulfates, and minimizing exposure to chlorine and excessive sun.
How do I choose the right shade for me?
The easiest way is to take our 2-minute Hair Color Finder Quiz – it analyzes your current dyed or natural hair color, desired results, and coverage needs to recommend your perfect shade or custom blend. You can also call our color specialists at 800-784-8212 for personalized guidance.
Here are a few quick tips:
- If you're covering gray, start with our Natural (N) series, which has the strongest pigments for full coverage.
- Due to limited chemical content, you can't drastically lighten hair with Naturcolor – subtle lightening of 1-2 shades is possible with multiple applications.
- Want to add warmth, coolness, or custom tones? Our specialists can guide you through easy blending with our Ash, Mahogany, Copper, or Golden series.
Can I use Naturcolor if I have sensitive skin/scalp?
Naturcolor was actually created by our founder because she couldn't tolerate conventional dyes. Our ultra-low chemical formula is free from ammonia, resorcinol, and parabens – common irritants found in traditional, less natural hair dyes – which significantly reduces the risk of allergic reactions and scalp irritation. Many of our customers switched to Naturcolor specifically because of sensitivities to other products.
That said, everyone's skin is different, so we always recommend performing a patch test 48 hours before your first application (and before each subsequent use) to make sure the formula works well with your individual chemistry.
Lynn, United States