Hair Care for
Color-Treated Hair

Explore our color-safe shampoo, conditioner, and botanical-rich treatments that maintain vibrancy, enhance shine, and protect your hair's health.

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No Ammonia, Resorcinol or Parabens
Handcrafted in the USA with Fine Pigments from Italy
30-Day Happiness Guarantee
Free Shipping on Orders Over $50 No Ammonia, Resorcinol or Parabens Handcrafted in the USA with Fine Pigments from Italy 30-Day Happiness Guarantee
Free Shipping on Orders Over $50 No Ammonia, Resorcinol or Parabens Handcrafted in the USA with Fine Pigments from Italy 30-Day Happiness Guarantee
Free Shipping on Orders Over $50 No Ammonia, Resorcinol or Parabens Handcrafted in the USA with Fine Pigments from Italy 30-Day Happiness Guarantee

Our complete hair care line works in harmony with Naturcolor to extend your color's life and improve hair health. From gentle daily cleansing to deep conditioning treatments, each product is formulated with botanicals that nourish without stripping color.

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Colorful Stories from Happy Customers

See why thousands have made the switch to gentle, more natural hair dye.

Sarah

"My favorite hair color is 7M, Cinnamon blonde. I have been a loyal customer and used your shampoo / conditioner exclusively for 5 years now, my hair loves it!"

Sarah, Sedona, AZ
Tam

“I dyed my hair today with this, and I really loved the outcome. It totally covered my gray, it smells lovely, my scalp doesn't itch and it's made with natural ingredients. The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.

Tam, West Palm Beach, FL
Gail

"I've been using Naturcolor to cover gray for years. Once in a while I get a salon color, but it never turns out as silky or natural-looking as Naturcolor. It actually improves hair texture instead of damaging it as harsh chemicals do. The "after-treatment" (shampoo by another name) and conditioner are wonderful for my hair."

Gail, United States
Verified Buyer

“This is so much gentler than traditional hair dyes and the color is natural. I… am pleased with the darker blonde tone. Definitely my new go-to. It also comes with enough product for two applications for chin-length hair. Will definitely buy again.”

Verified Buyer, United States
Vivian

“I was looking for something to cover up a botched job on my hair but didn't want a cheap box dye with terrible ingredients… so I gave [Naturcolor] a shot. Holy moly, this stuff is seriously amazing and I can't believe it is real. Not only is the dye itself incredibly gentle and doesn't stain ANYTHING (not even my floor or counters!) but it leaves your hair so silky and healthy feeling. Then there is the shampoo and conditioner it comes with.... I had to buy it immediately after I tried it once because they smell absolutely amazing but also made with incredible ingredients and it healed my very damaged, dry hair."

Vivian, United States
Janet

“The bottom line is, great color, my hair is shiny… they have amazing customer service, they offer free shampoo and conditioner! I’M IN! The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.

Janet, United States
Martha

"I am super excited with the results, my greys are covered and my highlights look more like a balayage, the color is beautiful, super natural and doesn't look orange/brassy at all. Definitely buying it again in between highlights appointment, super recommended. I Used the shampoo and conditioner included, plus my own conditioner too at the end, my hair feels great, plus no strong chemical smell."

Martha, United States
Sheila

“I dyed my hair today with this, and I really loved the outcome. It totally covered my gray, it smells lovely, my scalp doesn't itch and it's made with natural ingredients. The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.

Sheila, Franklinton, TN
Andrea

“Great shampoo. Gentle on hair color. Good lather. Highly recommend. AAAA plus plus plus.

Andrea, Osterville, MA
Sarah

"My favorite hair color is 7M, Cinnamon blonde. I have been a loyal customer and used your shampoo / conditioner exclusively for 5 years now, my hair loves it!"

Sarah, Sedona, AZ
Tam

“I dyed my hair today with this, and I really loved the outcome. It totally covered my gray, it smells lovely, my scalp doesn't itch and it's made with natural ingredients. The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.

Tam, West Palm Beach, FL
Gail

"I've been using Naturcolor to cover gray for years. Once in a while I get a salon color, but it never turns out as silky or natural-looking as Naturcolor. It actually improves hair texture instead of damaging it as harsh chemicals do. The "after-treatment" (shampoo by another name) and conditioner are wonderful for my hair."

Gail, United States
Verified Buyer

“This is so much gentler than traditional hair dyes and the color is natural. I… am pleased with the darker blonde tone. Definitely my new go-to. It also comes with enough product for two applications for chin-length hair. Will definitely buy again.”

Verified Buyer, United States
Vivian

“I was looking for something to cover up a botched job on my hair but didn't want a cheap box dye with terrible ingredients… so I gave [Naturcolor] a shot. Holy moly, this stuff is seriously amazing and I can't believe it is real. Not only is the dye itself incredibly gentle and doesn't stain ANYTHING (not even my floor or counters!) but it leaves your hair so silky and healthy feeling. Then there is the shampoo and conditioner it comes with.... I had to buy it immediately after I tried it once because they smell absolutely amazing but also made with incredible ingredients and it healed my very damaged, dry hair."

Vivian, United States
Janet

“The bottom line is, great color, my hair is shiny… they have amazing customer service, they offer free shampoo and conditioner! I’M IN! The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.

Janet, United States
Martha

"I am super excited with the results, my greys are covered and my highlights look more like a balayage, the color is beautiful, super natural and doesn't look orange/brassy at all. Definitely buying it again in between highlights appointment, super recommended. I Used the shampoo and conditioner included, plus my own conditioner too at the end, my hair feels great, plus no strong chemical smell."

Martha, United States
Sheila

“I dyed my hair today with this, and I really loved the outcome. It totally covered my gray, it smells lovely, my scalp doesn't itch and it's made with natural ingredients. The after-color conditioner made my hair silky soft too. I will get 2 uses out of this 1 purchase. All around great product. Will definitely buy again.

Sheila, Franklinton, TN
Andrea

“Great shampoo. Gentle on hair color. Good lather. Highly recommend. AAAA plus plus plus.

Andrea, Osterville, MA

Frequently Asked
Questions

Need more info? Find it here.

Does Naturcolor really cover 100% of gray hair?

Yes. Naturcolor is a permanent color formulated to deliver complete coverage on all of your gray hair, whether you have a few strands or a full head of gray. For best results, choose a shade from our Natural (N) series – these are specifically designed with the strongest pigments for gray coverage. You can also blend N series shades with our other color families (Ash, Mahogany, Copper, or Golden) to create custom tones while maintaining full coverage. We recommend following the application instructions that come in every box precisely for the best results.

Is Naturcolor truly "natural" if it's permanent?

Naturcolor uses a botanical-based formula that's as low in chemicals as permanent color can be while still delivering lasting results. Our conscious formulation has succeeded in completely eliminating harsh ammonia and resorcinol. Yet we maintain minimal 3% peroxide content to gently open the hair cuticle, plus a handful of other chemicals at lower-than-usual concentrations to ensure permanence.

We've also enhanced our superior Italian pigments with a blend of botanicals that nourish and strengthen your hair. So while we can't claim to be 100% natural, we can promise we're the gentlest permanent color option available.

How long does the color last?

Naturcolor is permanent, so the color won't wash out. You'll typically need to recolor every 4-6 weeks as your natural hair grows in, depending on how quickly your hair grows and how noticeable the roots are to you. The vibrancy of your color can be retained longer by using shampoos and conditioners specifically formulated for color-treated hair, avoiding products with harsh sulfates, and minimizing exposure to chlorine and excessive sun.

How do I choose the right shade for me?

The easiest way is to take our 2-minute Hair Color Finder Quiz – it analyzes your current dyed or natural hair color, desired results, and coverage needs to recommend your perfect shade or custom blend. You can also call our color specialists at 800-784-8212 for personalized guidance.

Here are a few quick tips:

  • If you're covering gray, start with our Natural (N) series, which has the strongest pigments for full coverage.
  • Due to limited chemical content, you can't drastically lighten hair with Naturcolor – subtle lightening of 1-2 shades is possible with multiple applications.
  • Want to add warmth, coolness, or custom tones? Our specialists can guide you through easy blending with our Ash, Mahogany, Copper, or Golden series.
Can I use Naturcolor if I have sensitive skin/scalp?

Naturcolor was actually created by our founder because she couldn't tolerate conventional dyes. Our ultra-low chemical formula is free from ammonia, resorcinol, and parabens – common irritants found in traditional, less natural hair dyes – which significantly reduces the risk of allergic reactions and scalp irritation. Many of our customers switched to Naturcolor specifically because of sensitivities to other products. 

That said, everyone's skin is different, so we always recommend performing a patch test 48 hours before your first application (and before each subsequent use) to make sure the formula works well with your individual chemistry.

Ready to Look Like Yourself Again?

"This is the most wonderful hair coloring product. It never damages your hair. In fact, it makes your hair healthier."

Rating Kathy, Laguna Woods, CA

No resorcinol or ammonia

Beautiful, natural-looking color guaranteed

Easy to maintain so you always look your best